where insight ends, the story begins — through visuals that connect
where insight ends, the story begins — through visuals that connect
INTO — A Visual Creative Studio
The visual partner that connects research, creativity, and purpose — shaping understanding into stories people can see, feel, and remember.
We collaborate with brands, researchers, creatives, and mission-driven teams — translating their insights into visuals that connect through film, photography, and ethnographic storytelling.
INTO — A Visual Creative Studio
The visual partner that connects research, creativity, and purpose — transforming understanding into stories people can see, feel, and remember.
We collaborate with brands, researchers, creatives, and mission-driven teams — translating their insights into visuals that connect through film, photography, and ethnographic storytelling.
INTO — A Visual Creative Studio
The visual partner that connects research, creativity, and purpose — shaping understanding into stories people can see, feel, and remember.
We collaborate with brands, researchers, creatives, and mission-driven teams — translating their insights into visuals that connect through film, photography, and ethnographic storytelling.
Selected Works
Selected Works
Selected Works
We go where insight lives:
In the field. In communities. In lived experience.
We listen to silence.
We see people.
Because what is seen is understood,
and what moves us is remembered.
Giving data a human face,
we create visual stories you can see,
feel, and remember.
We go where insight lives:
In the field. In communities. In lived experience.
We listen to silence.
We see people.
Because what is seen is understood,
and what moves us is remembered.
Giving data a human face,
we create visual stories you can see,
feel, and remember.
We go where insight lives:
In the field. In communities. In lived experience.
We listen to silence.
We see people.
Because what is seen is understood,
and what moves us is remembered.
Giving data a human face,
we create visual stories you can see,
feel, and remember.
Ivan Hugo
Director of INTO Culture Studio
I’m a visual storyteller shaping bold narratives for global brands and organisations. As Director and Visual Creative Lead of INTO — a Barcelona-based studio with international reach — I create culture-driven films, photography, and brand storytelling rooted in visual ethnographic insight, designed to spark emotional, cultural, and social connection.
Every project begins with purpose and grows through collaboration. I build and scale world-class teams to bring ambitious ideas to life, producing work that is visually striking, meaningful, and built to last
Ivan Hugo
Director of INTO Culture Studio
I’m a visual storyteller shaping bold narratives for global brands and organisations. As Director and Visual Creative Lead of INTO — a Barcelona-based studio with international reach — I create culture-driven films, photography, and brand storytelling rooted in visual ethnographic insight, designed to spark emotional, cultural, and social connection.
Every project begins with purpose and grows through collaboration. I build and scale world-class teams to bring ambitious ideas to life, producing work that is visually striking, meaningful, and built to last.
Ivan Hugo
Director of INTO Culture Studio
I’m a visual storyteller shaping bold narratives for global brands and organisations. As Director and Visual Creative Lead of INTO — a Barcelona-based studio with international reach — I create culture-driven films, photography, and brand storytelling rooted in visual ethnographic insight, designed to spark emotional, cultural, and social connection.
Every project begins with purpose and grows through collaboration. I build and scale world-class teams to bring ambitious ideas to life, producing work that is visually striking, meaningful, and built to last.
Ivan Hugo
Director of INTO Culture Studio
I’m a visual storyteller shaping bold narratives for global brands and organisations. As Director and Visual Creative Lead of INTO — a Barcelona-based studio with international reach — I create culture-driven films, photography, and brand storytelling rooted in visual ethnographic insight, designed to spark emotional, cultural, and social connection.