Visual Direction through Cultural Observation
Visual Direction through Cultural Observation
INTO — A Visual Creative Studio
Visual Direction through Cultural Observation
INTO works with film and photography, staying close to the street, to people, and to everyday gestures and movement.
The work is built on time, presence, and trust.
Culture is met where it lives,
turning ideas into film and photography.
INTO — A Visual Creative Studio
Visual Direction through Cultural Observation
INTO works with film and photography, staying close to the street, to people, and to everyday gestures and movement.
The work is built on time, presence, and trust.
Culture is met where it lives,
turning ideas into film and photography.
INTO — A Visual Creative Studio
Visual Direction through Cultural Observation
INTO works with film and photography, staying close to the street, to people, and to everyday gestures and movement.
The work is built on time, presence, and trust.
Culture is met where it lives,
turning ideas into film and photography.
Selected Works
Selected Works
Selected Works
We go where insight lives:
In the field. In communities. In lived experience.
We listen to silence.
We see people.
Because what is seen is understood,
and what moves us is remembered.
Giving data a human face,
we create visual stories you can see,
feel, and remember.
We go where insight lives:
In the field. In communities. In lived experience.
We listen to silence.
We see people.
Because what is seen is understood,
and what moves us is remembered.
Giving data a human face,
we create visual stories you can see,
feel, and remember.
We go where insight lives:
In the field. In communities. In lived experience.
We listen to silence.
We see people.
Because what is seen is understood,
and what moves us is remembered.
Giving data a human face,
we create visual stories you can see,
feel, and remember.
Ivan Hugo
Director of INTO Culture Studio
I’m a visual storyteller shaping bold narratives for global brands and organisations. As Director and Visual Creative Lead of INTO — a Barcelona-based studio with international reach — I create culture-driven films, photography, and brand storytelling rooted in visual ethnographic insight, designed to spark emotional, cultural, and social connection.
Every project begins with purpose and grows through collaboration. I build and scale world-class teams to bring ambitious ideas to life, producing work that is visually striking, meaningful, and built to last
Ivan Hugo
Director of INTO Culture Studio
I’m a visual storyteller shaping bold narratives for global brands and organisations. As Director and Visual Creative Lead of INTO — a Barcelona-based studio with international reach — I create culture-driven films, photography, and brand storytelling rooted in visual ethnographic insight, designed to spark emotional, cultural, and social connection.
Every project begins with purpose and grows through collaboration. I build and scale world-class teams to bring ambitious ideas to life, producing work that is visually striking, meaningful, and built to last.
Ivan Hugo
Director of INTO Culture Studio
I’m a visual storyteller shaping bold narratives for global brands and organisations. As Director and Visual Creative Lead of INTO — a Barcelona-based studio with international reach — I create culture-driven films, photography, and brand storytelling rooted in visual ethnographic insight, designed to spark emotional, cultural, and social connection.
Every project begins with purpose and grows through collaboration. I build and scale world-class teams to bring ambitious ideas to life, producing work that is visually striking, meaningful, and built to last.
Ivan Hugo
Director of INTO Culture Studio
I’m a visual storyteller shaping bold narratives for global brands and organisations. As Director and Visual Creative Lead of INTO — a Barcelona-based studio with international reach — I create culture-driven films, photography, and brand storytelling rooted in visual ethnographic insight, designed to spark emotional, cultural, and social connection.